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5

Nov, 2014

Eighty-six percent of time spent on mobile devices is within apps

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Time spent using mobile devices has increased significantly within the last decade. According to a study from flurry.com, it is because we spend more time using mobile apps. Flurry.com states that according the data collected from January to March 2014, time spent on a mobile device by the average US consumer has risen to 2 hours and 42 minutes per day from 2 hours and 38 minutes per day during the same period in 2013.

The time spent using mobile apps continues to command the lead over mobile web browser, making apps the most effective tool on a mobile device. “Apps continued to cement their lead, commanding 86% of the average US consumer’s mobile device time, or 2 hours, 19 minutes per day.” The article goes on to say: “time spent on the mobile web continued to decline and averaged just 14% of the US consumers’ mobile device time, or 22 minutes per day. The data tells a clear story that apps, which were considered a mere fad a few years ago, are completely dominating mobile devices, and the browser has become a single application swimming in a sea of apps.”

To read more about the study, please visit: www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution

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